Boston ICA: Reception Desk
Boston, MA | December 2007
SDF created the dynamic video signage in the lobby of the new Institute of Contemporary Arts in Boston. The display informs visitors of artworks on exhibition and all current events in the building. The signage elements are automatically generated from the institute's online calender of events and the sign determines which content to display based on the current time and the day's programming.
The sign is composed of six 45" LCD screens and functions as one continuous display surface.
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