L'Oréal

L'Oréal Poetry Harp, Cambridge, MA, 2004

The Poetry Harp is an interactive installation commissioned by L'Oréal for the 30th Anniversary of the phrase "Because I'm Worth It". The piece consisted of 28 cords stretched from the ceiling to the floor below, each associated with a line of text from a poem about a woman's worth. By plucking and pulling on the cords, visitors could release sinuous clouds of letters and billowing ribbons, projected on the opposite wall. The harp was a unique visual instrument that struck a balance between legibility, aesthetic beauty, and interactivity.

The Poetry Harp was awarded Best Professional Design and Best Aesthetics by the Designing Interactive Systems conference 2004.

Project Details