Small Design Firm specializes in the design and implementation of interactive, dynamic graphical applications. In making information accessible to people, it is necessary for designers to rethink current design paradigms. The computer screen is not a piece of paper and should not be treated as such. By taking advantage of the ability of the computer to display dynamic, flexible, and adaptive typography and imagery, we can invent new ways for people to read, interact with, and assimilate information. Likewise, the combination of innovative visualization with architectural space and well-designed physical interfaces puts potentially limitless spaces within a human context.

David Small (creative director) completed his Ph.D. at the MIT Media Laboratory in 1999, where his research focused on the display and manipulation of complex visual information. This was his third degree from MIT. He began his studies of dynamic typography in three dimensional landscapes as a student of Muriel Cooper, founder of the Visible Language Workshop, and later joined the Aesthetics and Computation Group under the direction of John Maeda. His thesis, Rethinking the Book, examined how digital media, in particular the use of three-dimensional and dynamic typography, will change the way designers approach large bodies of information. His work has been exhibited at the Museum of Modern Art, Documenta11, the Centre Pompidou, and the Cooper-Hewitt. He is the principal and founder of Small Design Firm. From 2008 to 2010 he was an Associate Professor at the Massachusetts Institute of Technology where he directed a research group at the MIT Media Lab.

Josi Cohen-Hausman (project manager) recently joined Small Design Firm after completing her Masters in Art History and Museum Studies at Tufts University. Her qualifying paper focused on the use of Spanish architecture as a system for proclaiming and disseminating Western religious and social information throughout the Incan Empire. She created a 500+ page catalog of the work of artist Don Miller for The Studio of Don Miller and has worked in the curatorial and collections departments at the Peabody Essex Museum.

Jenna Fizel (programmer & designer) recently joined Small Design Firm after working at KPF NY as a computational geometry designer. She graduated from MIT's Department of Architecture in 2007. In her spare time Jenna enjoys exploring folded forms and creating small DIY projects.

Michael McKenna , Ph.D, (partner) has been a partner at Small Design Firm since 2001. He has expertise in computer visualization and simulation techniques, and has implemented systems for 3D imaging, computer graphics and animation, human-computer interfaces, physical simulation, and biomechanical modeling. He has directed and animated award-winning short-films, which use novel techniques for computer-generated motion control. Dr. McKenna received his Ph.D. from the MIT Media Laboratory in 1994, his third degree from MIT. His dissertation examined the dynamic simulation of a complex human figure model, with 90 degrees of freedom, a complexity nearly unheard of in the animation and simulation communities. In 1992, McKenna co-founded Medical Media Systems, where he designed and implemented the "MMS Preview" application, for pre-visualizing and planning surgeries and other treatments, on low-cost personal computers. Preview has FDA approval as a medical device, and has been granted Medicare reimbursement. Mike has widely published his technical work, and his computer graphics images have been shown in Scientific American, Smithsonian Magazine, Science News and Computer Graphics.

Daniel McLaughlin (designer & programmer) Daniel joined Small Design Firm after graduating from MIT with a degree in Urban Studies and Planning. He enjoys running and experimenting with cartographic technology.

Akua Nti (programmer) received an S. B. and an M. Eng. in Electrical Engineering and Computer Science from MIT. Her interests include data visualization, speech and language, how people learn things, and photography. When she isn't working, she can be found eating tasty food, reading, or participating in various physical activities.

Kate Terrado (designer) graduated from Northeastern University with a BFA in Graphic Design. She joined Small Design Firm in 2011 after working as a visual and interaction designer in Berlin, Germany. Her interests include typography, travel, and diagramming sentences.

Avi Weinstein (senior designer) graduated from the Massachusetts College of Art and Design with a BFA in Studio For Interrelated Media. He was initially hired by Small Design to create over 200 contextual animations for the Lifeline Table at The Churchill Museum. He continues to work as an animator and graphic designer for Small Design Firm. Outside of the firm he works as a multimedia artist and musician.